I was born in Turku, Finland and moved to Sweden at the age of nine. I speak both languages fluently and consider myself a Scandinavian.
Currently I am working full time as Lead Designer at Hasselblad in Gothenburg, Sweden. Privileged to devote my craft building creative tools. Not only because I have an understanding for what the tools mean to creatives but also because I believe that photography is a powerful in itself.
Before Hasselblad I worked for another well known camera brand - Leica. As the first in-house designer,   I lead the design process of LEICA QA project which included design of the camera, hand grip, protector and leather bag.